Influencer

An influencer is a content creator who uses their online presence and personal brand to engage and impact their audience's opinions, purchasing decisions, or lifestyle choices. Active on platforms like Instagram, TikTok, or YouTube, influencers share content that resonates with their followers, often focusing on niches such as beauty, fitness, travel, or technology. They collaborate with brands for sponsored posts, product endorsements, or affiliate marketing. Influencers build trust and authenticity with their audience, making them powerful voices in the digital marketing ecosystem.